There’s nothing more urgent now than the evolution of human consciousness. We, as a species, need to turbo-boost our inner growth to solve the most pressing issues of our times.
Welcome to our generation’s revolution.
The small role I play? Supporting brands like yours at the forefront of this movement — equipping you with the best design possible to penetrate planetary consciousness, so you’re better supported in the work of unlocking human potential.
Our time has come to rejoice.
A new agenda is due.
Traditionally, the Findhorn Foundation — a spiritual community in the Scottish Highlands known the world over for its retreat programs — sends a catalog of its workshops every year. With the move to online bookings, we questioned the effectiveness of a printed catalog. Working as part of the Communications Department, I led the re-branding of the catalog into Transform magazine. We still had minimal listings in the back, but the majority of the content was comprised of inspirational articles.
Fashion is the world’s 2nd most ecologically destructive industry. Futurewear challenged me to build a brand that would showcase both new and established fashion brands leading the way into a more sustainable future. Yet, sustainability can be an overwhelming minefield of technical details. As a result, knowing which brands to support can get confusing. I designed an online experience that turned a research chore into a delightful user experience.
What’s the next chapter in humanity’s relationship with money? Consciousness & Money is the event that will bring thought leaders from all around the world together to discuss this very question. I helped craft the brand strategy for the conference and translated that into visuals for the logo and website.
During the Standing Rock water crisis, I was contacted by an alliance of Native tribes to design a booklet that would inspire participants at Burning Man to come together and use prayer as a tool for change to stop the Dakota Pipeline from being built. Elders and representatives from various tribes came together to make their contributions and I designed each one to both stand on its own uniquely while also creating a consistent visual narrative throughout.
Can we continue to run business as usual? The IAM Way came to me with an leadership framework that they had already developed which challenges this notion, but needed to present themselves anew to attract their ideal clientele — leaders looking beyond profits and wanting to creating more meaning in their work. The rebrand resulted in something fresh, modern and professional, yet used just enough non-conventional cues to give things a twist.
Natufia’s in-home kitchen garden is a product that meets at the nexus between sustainability and luxury. While the product already lived up to those expectations, I refreshed the logo and created brand standards that now reflect its high-end value and appeals to an upmarket audience. The new branding was then applied across the board from print to interactive collateral.
One of the most comprehensive — and exciting — branding projects I have had the privelege of working on in my career. It included everything from defining the brand values, to naming, to photography and video production for Pyourified’s website and social channels.